Wednesday, September 7th, 2011
The original intent of having a greeter at Wal-Mart was to make the customers feel welcome. Wal-Mart has done this for years and it has proved to be successful. Sometimes, when I enter a Wal-Mart I use this person to help me find things quickly so that I don’t get lost inside the store or if I am in a hurry, I can find the item quickly. At a fundraising gala, most organizations do a great job of directing attendees on where the check-in table is located, but they sometimes stop there. My suggestion is that as soon as your guests have checked in and received their catalog and bid number, have an outgoing volunteer or staff member greet them and point out where things are and “break the ice” a little. This volunteer / staff member might point out who is selling raffle tickets, or point out where the bar(s) are located, or where the silent auction items begin, etc. I find myself doing this at events and it’s amazing the positive responses I get.
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